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Diamond Attraction - Power White
Now make heads turn every time you walk into a room with your dazzling white smile.
For the first time a revolutionary new Closeup range, co-created with cosmetic dentists - our most advanced innovation yet.
Inspired by the technologies in Cosmetic Dentistry to give you the white smile that will captivate everyone around you!
With Blue Light Technology.
This toothpaste has revolutionary Blue Light Technology. When you brush with it, you see the unique blue foam in action.
After brushing, the blue is gone... and your teeth are visibly* whiter than ever before. Right from the first brush! It also provides gradual whitening with regular use.