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At Britannia, we believe that there is a whacky side to everyone - sometimes hidden, at other times overt. And this is what we celebrate with our brands 5050, Maska Chaska, Time Pass & Top. With products which can well be called differentiated, in the world of sweet biscuits, these brands have carved out a special place in the minds of consumers across the country.
5050 SWEET & SALTY
Britannia 50-50 Sweet salty biscuit
What happens when you mix two completely opposite flavors together? You get the lip-smacking and iconic Britannia 5050 Sweet & Salty biscuit – a biscuit that is deliciously sweet and scrumptiously salty. Launched in 1993, 5050's dual flavored appeal soon made it a household name, while its whacky and unforgettable ads, including the iconic and much loved "Na re nana 5050" ad campaign only added to its growing popularity amongst the youth.
Refined Wheat Flour, Edible Vegetable Oil, Sugar(18%), Raising agent[E500(ii), E503(i)], Invert Syrup, Edible Common Salt(1%), Yeast, Emulsifier[E471, E481(i)], Acidity regulator(E330, E270), Calcium salt, Dough Conditioner(E223), Improver[E1100, E1101(i), E1101(ii)], Artificial flavouring substances(BUTTER, Vanilla, Milk)