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Savour the delicate presence of the light grains of salt carefully sprinkled on Bingo! Yumitos Salt Sprinkled Potato Chips. Bite into one, its truly irresistible.Bingo! Yumitos Potato Chips are the best partner for break. Bingo! Yumitos is very tempting and yummy account the full bodied flavours. These flavors range from traditional favourites like Salted to innovative ones such as Red Chilli. Bingo! was launched in March 2007 with a wide range of exciting packaged salted snacks. The range includes multiple flavor variants of Potato Chips & Finger Snacks. The brand is associated with youth, fun and excitement. It fulfils the consumers need for variety and novelty in snacks. At present Bingo! has 4 sub-brands in its portfolio, each of which have unique values based on consumer need differentiation.