• Why Patanjali Products Have Captured the Hearts of Indian Consumers

    Posted by Arpit Anand

    Since 1997, Patanjali products have been finding their ways into winning the overwhelming patronage of the Indian consumers. The main product lines of the firm stretch over Ayurvedic medicines, staples, food items, toiletries and others. 

    The variety of offerings

    The vast range of Ramdev Products consists of some interesting concepts like almond mix, gooseberry juice and rose sherbat. The most sought after toiletries like aloe vera gel and jasmine soaps and the ayurvedic rejuvenator medicine named Patanjali Chyawanprash are worth mentioning to talk of the popularity of these products. Industry experts say in due course the long stretching Patanjali products list can turn the firm the Indian version of Body Shop, the global natural beauty products manufacturer. A large number of India based supermarket chains are creating ties with Patanjali to market their products in their outlets. Patanjali tops the list of Ayurvedic products manufacturers in India today.

    Patanjali atta

    Patanjali atta is one of the most popularly pursued offerings of Patanjali to its Indian customers. Characterized by an unbeatable genuine aroma and natural ingredients, the premium quality atta is manufactured from the whole wheat grains organically grown by the Indian farmers. The golden amber colored flour is produced from the chakki grinding process that assures the perfect balance of color, taste and nutrition of the atta.

    Patanjali face wash

    Patanjali face wash is an interesting offering by the firm that is made from some incredibly beneficial natural herbs like neem leaf, tulsi and aloe vera. Some of the most interesting characteristics of the line of face wash products delivered by Patanjali include their soap free nature, herbal formulation, effective fighting capacity against bacteria and pollution and the capacity to work best on oily skin. Experts say that the firm has taken the body care, dental care, health care, hair care and skin care products to the next level by leveraging on the immense potentials of the Indian herbs.

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  • Patanjali Products - Creating Unforeseen Strides in the Indian Consumer Industry

    Posted by Ajit Singh

    Finding their debut in the Indian market in 1997, Patanjali products cover a wide range of offerings to customers from grocery, easy to cook or ready to eat foods, beverages, toiletries, cosmetics, medicines and many others. One of the top strengths of Patanjali products is the highly competitive pricing realized on account of the several cost saving techniques in sourcing and production. The company has contracted two top advertising agencies only recently and so far, the sale grew to phenomenal heights only by word of mouth. Patanjali products list shows a huge variety comprising about 500 products in total under different categories.

    Patanjali characteristics

    Ramdev products are a part of Swadeshi movement that emphasizes on buy Indian movement. Patanjali ayurvedic products are highly preferred over the others due to their competitive pricing as well as stunning quality. For instance, Patanjali Chyawanprash is among the fastest selling Ayurveda products. Since the firm takes extreme care to maintain the quality of its offerings consistently, it has been able to win the trust of the customers all through and create a separate niche in the consumer industry. The overwhelming reception that the products have received in the Indian market has made a large number of retailers take active interest in selling them.

    Patanjali highlights

    Patanjali products are manufactured from the finest quality ingredients source from the Indian farms. During the last fiscal year, the total revenue of the firm was 20 billion rupees which has posed a severe threat to Indian manufacturers like Dabur, Emami and Marico besides many others.

    Marketed under the name Aarogya atta, Patanjali’s offering is whole wheat chakki atta featuring genuine aroma and natural ingredients. Patanjali says the atta is manufactured from premium quality wheat grains grown organically on the Indian soil.

    Patanjali face wash marketed under the name Soundarya is made from natural extracts of orange peel, tulsi, neem and aloe vera. This product is known for its wonderful cleansing, nourishing and revitalizing action on the skin. Users say they could see the skin tissues turn fresh and beautiful with the continuous use of this product.

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  • How To Keep Your Skin Smooth in Winters

    Posted by Abhishek Jindal

    As the winters are about to knock the doors, you need to give extra care to your skin if you really want to banish the winter woes. Keeping the skin smooth in winters is really a major issue as the cold and damp air sucks the moisture from our body and makes it rough and dry! Here are some quick tips which you can use to keep your skin in winters. Take a look!

    1. Moisturize: The moisturize formula which you use in summers for night is to be used for whole day in winter! This means all night long moisture is to be done in day time too. After taking bath in morning moisturize your skin and repeat this once during the day. Your skin will remain smooth and soft.

    2. Less soap: In summers the skin absorbs lot of dust and dirt and therefore it is necessary to wash your skin occasionally. But in winters the pores of skin remain close and therefore they do not allow much of pollutants to enter your skin. Therefore it is advisable that wash your face before going to bed, moisturize it and next morning just splash water. There is no need to apply soap again in the morning. Soap creates dryness in skin which makes the skin dry!

    3. Exfoliate: In winters we generally forget to exfoliate the skin due to which the dead cells are not removed. These dead cells stay at upper layer of the skin and block the moisturizer to enter the skin. Consequently skin is deprived of adequate moisture and looks dull and dry. So exfoliate it occasionally.

    4. Water: One of the best but least used methods is drinking plenty of water! It is difficult to drink too much water in winters as your body doesn’t demand so much but actually our tissues absorb the water as per the natural process. But as we drink less amount of water the water from our skin is absorbed by the tissues which make the skin dry and dull. So to give enough moisture to your skin you should keep it hydrated.

    5. Natural cream: The cream which is present on the upper layer of the milk is very good for your skin. It is natural and therefore is skin friendly. You can apply it on your skin and leave it for fifteen to twenty minutes then you can wash the area with simple water and dry your skin without rubbing with the help of towel. Do this daily at night and sleep with the moisturized skin. The next morning you when you will wake up you would feel the smooth and soft skin and this softness is much more than the softness provided by artificial moisturisers!

    No wonder it is difficult to keep your skin smooth in winters but the fact is that if you would not pay attention then it will become dull and dry. You would lose all the charm and feel itchiness in your body. But with these simple tips you can keep it smooth and glowing in winters!

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  • Different Types of Pulses (Dal) and Their Benefits

    Posted by Shrenuj Jalan

    Pulses are some of the best to include in your every day diet, simply because they have no chemical fillers. They are purely natural, consisting of the necessary nutrients that do not cause harmful side effects in your body. Unlike other processed foods, dals are produced taking into account health and environmental concerns. This is why there is a tremendous growth in usage of pulses over the past few years. With these foods, chemical fertilizers and pesticides have been kept far aside, making the products superior compared to other types.

    In this article, we are going to inform you different kinds of pulses (dals), and why you need to consume them. We shall also discuss the health benefits associated to pulses, as well as selected types that will suit your routine diet. So, keep reading...

    Types of Pulses

    1. Chana Dal

    Also referred to as Bengal Gram Dal, is naturally made and protein rich dal from 24 Mantra, commonly used in various Indian cuisines. It can be used in preparation of flavoured dishes, with a characteristic sweet taste, making it a suitable spice for your dish. Chana Dal has been used in making different foods, such as Maharashtrian, Besan Laddu, Ghevar, Khaman Dhokla, Fafda, and Jalebi. Buy Now

    2. Kabuli Chana

    This is a leguminous product, also referred to as white chickpea. It is commonly used in different Indian cuisines, with its rich fiber and protein content. It consists of essential nutrients such as zinc, making it a good additive in soups and salads. With its rich fiber and low fat contents, it is suitable for diabetic individuals. Also, its proteins are essential for weight trainers. Buy Now

    3. Roasted Chana Dal

    This protein rich dal is from 24 Mantra, which differentiates itself from the other chana dal because it is roasted. It has flavours suitable for different Indian cuisines, such as Maharashtrian among others. It is a selection for those who love roast-taste, which gives a distinct spicy taste to foods. Buy Now

    4. Urad Dal Black Split and White Split

    Urad is another dal from 24 Mantra, which is highly rich in natural proteins. It is suitable for any meal, any time, and especially for those looking for body muscle building through weight training. It gives a full complete diet, without chemical additives. It comes in two types; black split and white split, but at different prices. Buy Now

    5. Mantra Kabuli Chana – 24 Letter

    This is a pure natural product, which has been produced without chemical fertilizers and pesticides. It is rich in proteins and other natural nutrients that are not found in other processed foods. With its natural characteristic and certification, consumers are rest assured of healthy diet without unwelcoming side effects down the line. Buy Now

    6. Green Moong Dal Split

    This natural moong dal is fat free, commonly used in various Indian cuisines. With its high nutritional value, it is best for diabetic people due to high rich in fiber and protein. It is easily digested, consisting of simple carbohydrates. It can be used in preparation of Moong dal pulay, Moong dal parantha, and soups. Buy Now

    7. Mantra Chitkabra Rajma

    This is a pure natural dal, certified for US, Europeans, and Indian standards. It has been produced naturally, from the farms then brought directly to the kitchen without chemical processing. Since it has been produced in absence of pesticides, there is surety of no chemical traces in it. It has a natural taste and rich in proteins, making it a suitable dal for all. Buy Now


    Benefits of Pulses (Dals)

    1. Presence of Natural Antioxidant

    Pulses have several nutrients, including antioxidants that enhance overall body health. Use of pesticides and fertilizers causes chemical changes in the natural structure of compounds such as vitamins, minerals, and other nutrients in foods. These compounds are essential for the body in preventing some diseases. Therefore, natural pulses stand out as the best antioxidant rich foods.

    2. Reduction of Harmful Chemicals

    Pesticides contain organophosphorous chemical, which is not required in the human body. When such chemicals are used during crop production, traces are left coated on the crops, leading to direct intake of such compounds. ADHD and Autism are examples of developmental disorders caused by organophosphorous. Therefore, eating pulses can prevent such harmful chemicals from your body.

    3. Enhancing Immune System

    Genetically modified foods and chemically produced products are some of the causes of immune weakening in human bodies. Some disorders such as erectile dysfunction, allergies, and cancers are linked to chemically produced foods. However, natural foods such as pulses do increase the immune system, making your body able to heal on its own.

    4. Suitable for Physical Trainers

    Natural foods contain optimal levels of accepted nutrients, unlike the processed foods. The natural pulses contain high levels of proteins, fiber, and vitamins which help body achieve its health naturally. So, pulses can help you attain good results in a healthy manner.

    5. Suitable for Diabetic Patients

    For those suffering from diabetes, pulses can be their best source of healthy diet. These products contain fat free and sugar free ingredients, making them good for such patients. Fiber is also a suitable component contained in various pulses, which enhance overall digestive system.


    Natural foods are purely produced using non-chemical fertilizers. Also, chemical pesticide control is not applied during production. This is a clear indication that no traces of chemicals are found in pulses. Therefore, consuming these products doesn’t subject your body to high health risks from harmful chemicals. Producers use manure, which not only benefit consumers’ health, but also protects the environment.

    Other animals also need a safer environment, and use of chemical pesticides affects their well being negatively. Many animals, including insects such as bees have died due to direct poisoning from such chemicals. To ensure coexistence on earth, going natural in food production is the best way, because it enhances lives of people, as well as that of animals.

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  • Some benefits of Cashews and Raisins

    Posted by Shrenuj Jalan

    Everyone loves cashews and raisins. We put it in all our delicious and festival meals and also snatch from the kitchen occasionally. It may be a tad costly than the other items in our kitchen, but it is tasty and it also provides a lot of health benefits. Read on to discover them so that next time your mother kicks you out of kitchen for stealing them, you will have a legitimate excuse to offer. It really works.

    Benefits of Cashews

    It prevents cancer. These days, cancers are as common as common cold. So preventive measures must be taken and what better than cashew nuts which is tasty and healthy. The proanthocyanidins present in cashews will fight against the cancer cells and prevents you from developing cancer especially in colon.

    Cashew nuts are good for your heart too. It contains less fat when compared to other nuts and also contains oleic acid which is good for your heart. It is free from cholesterol and the antioxidants present in it will keep heart diseases away. Magnesium present in cashews will help to lower your blood pressure.

    If you have ever dreamed of having that thick black hair, you can get it by having cashews every day. Copper gives the black color for your hair and cashews are full of copper. Daily intake of these nuts will prevent you from contracting gallstones. Cashew nuts have good cholesterol and those who eat cashews at least twice a week is likely to gain less weight when compared to those who don’t eat them weekly.

    It is high on vitamins and will keep you safe from conditions like anemia. Vitamins like pantothenic acid, niacin and thiamin are present in cashews. It also has the ability to protect our bodies form macular degeneration.

    Health Benefits of Raisin

    Daily consumption of raisins will help in your digestion process. It also gives relief from constipation.  For regular bowel movement and wastage disposal, try taking a few raisins every day.

    If you are anemic or prone to anemia, raisins is a must have. Raisins have iron and B-complex vitamins. These help in treatment of anemia. Red blood cell production is greatly improved by copper and this is present in raisins in abundance.

    Raisins contain an antioxidant called cateching and this helps in body’s fight against the free radicals. These free radicals are responsible for tumors and cancers. Potassium and magnesium present in raisins will help in toxin removal and in preventing conditions like arthritis, cardiovascular diseases, gout and kidney stones.

    Anti inflammatory antioxidants are also present in raisins. They possess and exhibit anti bacterial tendencies which will lower fever and kill the bacteria responsible for it. Have a few raisins daily for preventing common diseases.  The polyphenolic phytonutrients found in raisins will keep your eyesight healthy. It fights against the free radicals responsible for weakening vision and muscular degeneration. A-Carotenoid, beta carotene and vitamin A is also present in raisins and is helpful for maintaining healthy eyesight.

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